PebblePost, the leading performance marketing company specializing in Programmatic Direct Mail, announced the launch of its groundbreaking Performance CTV product, a major platform expansion.
For over a decade, PebblePost has used proprietary data, AI-driven models, advanced measurement, and analytics to power high-impact Programmatic Direct Mail campaigns. Now, it’s harnessing the full strength of its revolutionary Performance Marketing Engine to help top retail, travel, financial services, and commerce brands engage high-intent consumers across nearly all U.S. streaming households.
Marketers need to drive growth, but most CTV solutions fall short. They focus on awareness and rely on digital signals, inaccurate targeting, and proxy metrics to judge success. PebblePost takes a different approach, leveraging CRM data, intent signals, and $100B+ in online and offline transactions—the most accurate and recent data available-aggregated across hundreds of top brands, to target more effectively, measure incremental performance, and optimize for outcomes.
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“After achieving outstanding results with PebblePost’s Programmatic Direct Mail, Blue Nile expanded our partnership to test their CTV offering,” said Megan Sturdivant, Senior Director of Marketing at Blue Nile. “In a head-to-head internal incrementality test, PebblePost’s CTV solution delivered the highest iROAS among our channels, proving its effectiveness in driving meaningful customer engagement and conversions. We’re excited to continue leveraging PebblePost’s innovative approach to connect with our audience in impactful ways.”
“CTV has traditionally been viewed as a top-of-funnel awareness tool, but marketers today need more than eyeballs—they need results,” said Jacob Ross, CEO at PebblePost. “Building on our success with Programmatic Direct Mail, our Performance CTV product targets real consumers based on their interests and purchases, driving what really matters: incremental revenue and ROAS. This is performance marketing, redefined for the TV screen.”
SOURCE: PRNewswire