Perion Network Ltd., a leader in advertising tech, has connected its Perion One Platform to Amazon DSP. This partnership combines Amazon’s audience insights with Perion’s AI-driven creative optimization. The result is greater scale, precision, and measurable performance for modern marketers.
The integration allows advertisers to combine Amazon DSP’s extensive reach with Perion One’s dynamic, AI-powered creative formats, helping brands drive stronger outcomes across critical engagement metrics including attention, interaction, and conversions.
“The integration with Amazon DSP gives our advertisers what they’ve been asking for: the ability to activate Amazon’s powerful audience insights while leveraging Perion One’s differentiated, AI-driven creative technology,” said Tal Jacobson, Perion’s CEO. “This will accelerate our ability to serve commerce-centric and retail brands, categories where attribution and ROI accountability are critical and where we see strong ongoing demand.”
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Perion is known for effective advertising. They excel in CTV, DOOH, commerce, retail media, and display. This new integration is a key part of Perion’s growth strategy. It boosts the commitment to grow the Perion One platform. It also focuses on expanding in high-intent, commerce-driven media.
By connecting Perion One to Amazon DSP, the company enhances its ability to deliver strong creative across top inventory. This integration gives marketers better access to programmatic demand. It strengthens Perion’s market position by blending creative intelligence, audience precision, and broad omnichannel reach. This helps brands run full-funnel campaigns. They gain better accountability and performance in a tough digital market.