Pipeline360 announced a strategic partnership with global B2B content services specialist, The Expert Network (TEN) at B2B Marketing Exchange West. This collaboration enhances Pipeline360’s Branded Demand services by integrating TEN’s content and creative services, delivering a fully managed, turnkey Demand-as-a-Service (DaaS) solution. This scalable and streamlined offering addresses end-to-end demand generation needs, from strategy and execution to performance measurement.
“Today’s B2B marketers are stretched thin, balancing limited time and resources while navigating a landscape of over 15,000 martech solutions. The last thing they need is another platform to manage—they’re looking for results,” said Tony Uphoff, CEO of Pipeline360. “By partnering with The Expert Network, we’re proud to offer the power of Demand-as-a-Service—a next-generation model that reimagines how B2B marketers achieve their objectives.”
Pipeline360‘s research highlights a critical challenge for B2B marketers: budget and resource constraints. To address these limitations, 40% of B2B marketers are turning to external support, such as contractors or agencies. Demand-as-a-Service empowers marketers to offload complexity, save time, and focus their in-house teams on high-level strategy rather than execution.
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“With a global network of content and creative expertise spanning the US, UK, EMEA, and APAC, we are committed to seamlessly linking brand to demand, and content to media through a more expert, flexible, and accountable approach,” said Stuart Giddings, Founder & CEO, The Expert Network. “We’re excited to join forces with Pipeline360 to deliver a new and different offering with Demand-as-a-Service, setting a new standard for what’s possible in B2B marketing.”
This partnership combines Pipeline360’s B2B marketplace for content syndication, display advertising, and performance insights with The Expert Network’s global content strategy, creation and activation expertise. The result is a seamless solution that allows B2B marketers to scale and measure demand generation efforts without increasing headcount or managing multiple vendors.
SOURCE: PRWeb