Pixalate, an ad fraud and privacy compliance platform, released the Mobile Seller Trust Index (STI) 2.0. STI 2.0 provides a leap in measurement capability that fully differentiates between arbitraged vs. authorized publisher-direct inventory for 200+ open programmatic mobile app sellers across 100+ markets. The index is free, public, and updated quarterly.
Historically, buyers have had no independent way to benchmark which sellers actually deliver direct inventory at scale across markets, and which add to the “tech tax” as resellers. Supply Path Optimization was supposed to solve this, but buyers have lacked the tools to identify which sellers are primarily reselling inventory (arbitraging).
“Buyers want to be one hop from the publisher at scale,” said Jalal Nasir, CEO of Pixalate. “Now they can see, seller by seller and market by market, who actually holds direct publisher relationships and who is adding hops.”
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The STI 2.0 gives buyers that data. For each seller in each country, the model measures:
- What Sellers Claim: How many publishers selling ads list the seller as DIRECT in their app-ads.txt file, as detected by Pixalate
- Verification of Seller Claims: The scale and ratio of a seller’s impressions that actually flowed through an authorized-direct path, per Pixalate’s SupplyChain Object (SCO) analysis
- Seller Arbitrage Risk: Independent Pixalate risk rating for selling >50% of inventory as a reseller, according to Pixalate’s SCO analysis
SOURCE: GlobeNewswire