PostcardMania, the $119 million marketing technology firm with over 395 staff, continues to expand its tech-driven direct mail division, PCM Integrations, by recently launching a no-code direct integration to its already robust direct mail automation offerings. This easy-to-generate technology gives marketers and business owners alike the ability to automate trigger-based mailers such as postcards, letters, brochures, or snap-aparts, from anywhere within their sales funnel with just a few simple clicks — no programming experience needed.
This code-free integration, known as a webhook, is a one-way application that automatically sends real-time data when a specific event occurs, allowing disparate applications, platforms, CRMs and more to seamlessly communicate with one another to launch and execute trigger-based commands on auto pilot. With this technology, companies can run automated direct mail marketing campaigns continuously based on unique triggers without relying on third-party applications like Zapier or IFTTT.
Available event triggers are virtually limitless and could include, for example, when a prospect fills out an online form, when an established lead goes quiet for a certain amount of time, or when an online visitor leaves without converting or abandons a shopping cart. With a few clicks, a webhook can be generated to automatically and seamlessly send a follow-up postcard 24 to 48 hours after each event is triggered in order to drive these missed opportunities closer to purchasing.
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In today’s digitally cluttered media landscape, direct mail excels at driving response rates and revenue for businesses. Research shows 84% of marketers say direct mail has the highest ROI of any marketing channel they use, and marketers report a 12% higher ROI when direct mail was included in the marketing mix.
“We’re obsessed with helping marketers and business owners get the most bang out of their marketing buck so to speak,” said PostcardMania Founder and CEO Joy Gendusa. “People today are busier than ever, and marketers feel like the sales process is getting longer and longer. Our webhooks make it easy to add that much-needed offline touchpoint to your sales funnel to bring people back to make a purchase without annoying them. That translates to faster sales and more revenue – all on auto pilot.”
SOURCE: PRNewswire