Pricefx, the global leader in AI-powered, cloud-native pricing software, announced its next-generation pricing AI platform and significant additions to its AI roadmap. Platform enhancements, including expanded agentic AI capabilities, added investment in PricingAI by Pricefx™ data foundation and integrations, and new productized price optimization use cases, reduce deployment time and help businesses make critical pricing decisions faster, with greater clarity and confidence.
These investments follow Pricefx’s recent win of the Gold Globee award for best AI-powered pricing optimization solution and a finalist position for SAP’s prestigious Pinnacle award in the AI application category.
B2B Pricing Ripe for Transformation
In a market defined by increased volatility, from tariff shifts and supply chain disruptions to unpredictable costs, businesses can’t afford to create or change prices slowly or blindly. Historically, pricing experts in complex businesses struggled to make rapid, educated decisions. With thousands of products, pricing tiers, discounts, and internal and external data sources to consider, decisions were too manual, too time-intensive, and too business-critical to make without certainty.
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Today, market-leading companies are moving from legacy, spreadsheet-driven processes and intuition, to dynamic, data-informed strategies powered by AI. With the right AI data foundation and tools, businesses can gain sharp insight into customers’ willingness to pay, forecast demand more accurately, and generate price guidance that reflects fair market conditions. Decisions that once took weeks can be made in minutes and sometimes be entirely automated. Further, pricing experts, sales reps, and business leaders gain the visibility, understanding, and confidence to make more consistent, profitable, and market-aligned price decisions at scale.
“What sets our AI strategy and solution apart is the ability to deliver practical, actionable intelligence that directly drives business outcomes,” said Ronak Sheth, CEO at Pricefx. “Our platform empowers businesses to harness the full potential of AI, enabling them to make smarter, faster pricing decisions with confidence. We are committed to helping our customers realize immediate value from AI-driven pricing, while ensuring they are equipped with a future-proof solution that evolves with market shifts and business challenges.”
SOURCE: Businesswire