Primis, the leading discovery platform, announced the expansion of its partnership with HUMAN Security, a cybersecurity pioneer dedicated to protecting customers from bots, fraud, and digital risks across their online journey. This collaboration reinforces Primis’ commitment to raising industry standards and eliminating fraud within the digital advertising ecosystem.
As part of this expanded partnership, Primis has shifted from post-bid monitoring to a proactive pre-bid filtering approach, utilizing HUMAN’s Ad Fraud Defense solution, MediaGuard. With this cutting-edge technology, Primis will now analyze bid requests before the bid process begins, preventing invalid traffic from entering its marketplace. This shift allows Primis to offer enhanced transparency, performance, and value to all of its partners.
“Implementing HUMAN’s pre-bid filtering capabilities is a game-changer in reducing ad fraud before it enters the ecosystem,” said Maayan Segal, Chief Operating Officer of Primis. “This transition ensures that our ad inventory is validated before reaching buyers, enabling advertisers to make more informed decisions and strengthening trust in programmatic advertising.”
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“I’m thrilled to welcome Primis back to HUMAN and to see them deepen their integration with our Ad Fraud Defense, further strengthening trust within the advertising ecosystem,” said Rick Holtman, Senior Vice President of Sales, Media Security at HUMAN Security. “HUMAN’s market-leading Ad Fraud Defense provides ad tech platforms with pre-bid controls, allowing them to reach genuine human audiences with their programmatic inventory. By analyzing signals across display, CTV, and digital audio, HUMAN detects and mitigates ad fraud with unmatched scale, speed, and decision precision.”
This strategic move marks a significant milestone in the fight against fraud in the digital advertising industry, positioning Primis and HUMAN as key players in creating a safer, more transparent ecosystem. By leveraging HUMAN’s advanced fraud detection and prevention tools, Primis ensures its partners are engaging with a cleaner, more trusted marketplace, ultimately fostering long-term confidence in digital advertising.