Productsup has announced the launch of its new Comparison Shopping Services (CSS), designed to help retailers and brands maximize their return on investment (ROI) from Google Shopping campaigns by leveraging smarter and more competitive bidding strategies. As an official Google CSS partner, Productsup enables businesses to manage and optimize product feeds and bids across multiple European markets seamlessly. “By becoming an official Google Comparison Shopping Services partner, Productsup empowers advertisers to increase their performance while reducing costs,” said Sophie Alpert, VP of Product at Productsup. The service integrates data-driven insights and automation to enhance feed quality and bidding efficiency, allowing clients to gain higher visibility and conversions on Google Shopping.
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The offering addresses common challenges in feed management and campaign optimization, providing an end-to-end solution that simplifies workflows and drives measurable growth. Productsup’s CSS also supports compliance with Google’s policies, ensuring campaigns remain optimized and eligible for better placements. This launch represents a strategic step for Productsup to expand its footprint in digital commerce and provide customers with advanced tools to navigate the evolving e-commerce landscape effectively.