Productsup, a leading enterprise feed management and syndication company, announced the launch of its new Google Comparison Shopping Service (CSS) add-on, a strategic extension that empowers brands, retailers, and agencies to reduce ad spend and boost performance for Google Shopping campaigns.
Fully integrated into the Productsup platform, the add-on enables businesses to manage campaigns, optimize product content, and drive more qualified traffic from a single, centralized solution. By becoming an official Google CSS partner, Productsup allows advertisers to bypass Google’s default CSS margin, cutting cost per click (CPC) by up to 20%. The immediate cost savings allow teams to reinvest freed-up budget into smarter, more competitive bidding strategies.
“It’s easy for products to get buried amongst hundreds of competitor listings and ads on Google Shopping,” said Johannis Hatt, CEO at Productsup. “Leveraging our platform’s strong content optimization features as a Google CSS partner, we help brands strengthen their product experiences to improve the quality of their traffic and conversions on the channel. And, we do so with less operational overhead.”
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Productsup’s highlight feature, Keyword CSS, dynamically adjusts shopping ad URLs based on the shopper’s search query. Users are routed to merchant-branded landing pages tailored to their intent, resulting in a more relevant experience, fewer distractions from competitor products, and significantly higher conversion rates.
“With the sophistication and scalability of the solutions that are available today, there’s no excuse for spending money on generic Google Shopping campaigns that don’t convert,” said Marcel Hollerbach, Chief Innovation Officer at Productsup. “Advanced features like Keyword CSS ensure that retailers can build branded, personalized journeys on channels as vast and complex as Google.”