PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced the appointment of Tony Sardella as its global CEO. As part of The Marketing Cloud (formerly Stagwell Marketing Cloud), PRophet connects to a broader suite of AI-driven marketing and communications solutions and supporting its mission to empower communicators with actionable insights, analytics, and predictive tools for a data- and AI-fueled industry.
Sardella will spearhead PRophet’s continued expansion and innovation as the platform enters its next phase of accelerated growth while continuing his role at Stagwell’s Allison Worldwide as Head of Predictive Analytics.
PRophet’s comprehensive suite includes three AI-powered solutions designed to maximize performance for marketing and communications professionals. PRophet Media Intelligence delivers global media monitoring and actionable insights, PRophet Earn uses generative and predictive AI to identify and engage relevant journalists and influencers, and PRophet Influence optimizes influencer discovery, analytics, and campaign tracking through agentic AI.
PRophet has achieved remarkable scale and market penetration since its 2020 launch, growing to become the third-largest communications technology suite globally. In June, PRophet completed the successful integration of media monitoring and analytics provider UNICEPTA (now PRophet Media Intelligence) and influencer management agency and technology platform LEADERS and InfluencerMarketing.AI (now PRophet Influence), further strengthening its market-leading position and expanding its capabilities to serve enterprise clients at unprecedented scale.
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“PRophet’s growth has been remarkable, and its foundation remains formidable,” said The Marketing Cloud CEO Elspeth Rollert. “We’ve built something truly revolutionary, a platform that doesn’t just keep pace with industry evolution but actively drives it. Tony’s appointment represents our commitment to not just maintaining this leadership position but accelerating our growth trajectory by bringing advanced technology to the market.”
Sardella brings a unique combination of deep technical expertise and proven communications leadership that positions PRophet for its most ambitious growth phase yet. With more than 30 years of experience leading data-science and predictive analytics organizations, he has built innovative AI/ML systems that turn real-world signals into executive decisions for global Fortune and FTSE corporations. Prior to joining the Stagwell network, he founded and successfully scaled predictive analytics firm evolve24, demonstrating his ability to build and grow technology-driven solutions in the communications space. His decades of senior communications leadership experience with global enterprises including Monsanto provides the strategic acumen necessary to guide PRophet’s expansion into new markets and service offerings.
“I’m incredibly honored to lead both PRophet and Allison Worldwide’s predictive analytics during what I believe will be the most transformative period yet,” said Sardella. “The PRophet team has built extraordinary success and growth that truly revolutionized our industry. My focus is on accelerating that momentum with a foundation that is rock-solid, technology is best-in-class, insights that are actionable and a commitment to client success for the enormous market opportunity ahead.”
SOURCE: PRNewswire