PRophet, an award-winning suite of essential, AI-powered PR software and services, unveiled a new feature that allows users to discover and pitch directly to relevant social media influencers and journalists simultaneously within a single workflow—an industry first.
In 2020, PRophet launched the first AI-powered SaaS platform of its kind to help PR and communications leaders predict interest in their stories among high-authority journalists. Now, leveraging that same technology, PRophet has integrated with its influencermarketing.ai platform to identify and target social media influencers and journalists in one seamless process.
This development marks a pivotal step in PRophet’s evolution, blending earned media and influencer marketing capabilities in response to shifting media consumption habits, particularly among younger demographics. Recent Pew Research Center data revealed that one in five Americans now regularly get their news from social media influencers. PRophet’s improved functionality allows for streamlined engagement with these influential voices alongside traditional media outlets.
Also Read: USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
“Today we are introducing the first of many integrations that bridge the gap between earned media and influencer marketing,” said Aaron Kwittken, CEO and Founder of the PRophet suite. “By unifying these two critical disciplines through AI tools, PRophet is empowering savvy communications professionals to craft comprehensive comms strategies that reach audiences across all channels.”
The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts. Users can review the influencers’ audience quality score, engagement rate, follower credibility, and advanced insights such as popular hashtags or direct mentions.
Over the past 18 months, PRophet expanded from a single point solution to a comprehensive suite of tools following two key acquisitions late last year, LEADERS and UNICEPTA, greatly expanding its capabilities and global footprint and boasting a staff of nearly 600 across four continents and nine cities.
SOURCE: PRNewsWire