ProRata.ai, unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending technology uses AI agents to understand a brand’s marketing objectives and the surrounding context in which an online ad appears. This revolutionary technology enables marketers to seamlessly integrate immediately relevant ads into AI search and digital media content—in real-time and at scale.
Changing Digital Advertising Landscape
Digital advertising is undergoing a fundamental shift. AI-powered search engines increasingly provide answers instead of links to external websites, reducing the effectiveness of traditional keyword-based search ads. According to Bain & Company, nearly 80% of consumers already rely on zero-click results for at least 40% of their searches, leading to a steep decline in organic web traffic. As audiences migrate away from conventional platforms such as Google, brands need new tools to reach consumers directly within AI-generated responses.
At the same time, changes to privacy regulations have made behavioral targeting more difficult. Marketers need new solutions that do not overly rely on past behavior and personal data. ProRata Ads reads the page, not the person, by interpreting the meaning, topics, and intent of the content being read. The system then instantly identifies the most relevant brands for that content, creates an online ad (using approved brand language), and seamlessly positions that ad in a way that adds value to the editorial experience.
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Power of the Prompt
The ProRata Ads platform places the prompt at the center of campaign execution. Instead of relying on static keywords, marketers will now be able to upload their creative brief—including objectives, target audience, core messaging, style and tone, brand safety considerations, and more—directly into the system’s prompt interface.
Powered by specially trained LLM agents that handle planning, curation, creative optimization, and brand safety, the ProRata Ads platform can place and refine contextually relevant ads in real-time. At the core of this innovation is the ability for the system’s LLMs agents to perform a contextual analysis for each ad placement, instantly and at scale. This breakthrough in mass customization enables unprecedented adaptability and precision.
“Until now, keywords have been the backbone of Internet monetization, but with the advent of large language models, the age of the keyword is over,” said Bill Gross, CEO of ProRata and inventor of the paid keyword search business model. “It’s now the age of the prompt. The core breakthrough is that LLM agents can be trained to deeply understand a creative brief and a brand’s marketing goals—then deliver online ads that are precisely aligned with a reader’s interest and purchasing intent. As keyword-based advertising redefined digital marketing 25 years ago, prompt-based advertising will become the new standard—it’s paid search 2.0.”
SORUCE: Businesswire