Protected by Mediaocean, a leading platform for holistic ad verification, announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance brand safety, strengthen protections within the digital media supply chain, and help safeguard children online.
This collaboration combines IWF’s trusted, continually updated intelligence datasets with Protected by Mediaocean’s AI-powered verification technology, ensuring that digital advertising is placed in secure, brand-appropriate environments. By integrating IWF’s intelligence, the platform proactively blocks ads from appearing alongside harmful or criminal online content, specifically material that threatens children’s online safety.
For advertisers and agencies, the partnership translates into faster campaign activation, improved reporting accuracy, and reduced wasted media spend, all while ensuring investments are directed toward safer, higher-quality digital inventory.
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“Verification should not only protect, but empower,” said Asaf Greiner, General Manager, Protected by Mediaocean. “This partnership with the IWF reflects our commitment to making verification smarter, faster, and more aligned with our clients’ goals. By embedding IWF’s data into our platform, we’re operationalizing safety in a way that supports both integrity and performance outcomes.”
The Internet Watch Foundation, a global nonprofit dedicated to identifying and removing child sexual abuse material online, provides independent, accredited intelligence to strengthen online protections. With this integration, IWF’s insights are directly embedded into Protected’s verification suite, adding a new layer of accountability and resilience for advertisers.
“We’re proud to work with Protected by Mediaocean to expand the reach and impact of our mission to stop the spread of child sexual abuse imagery on the internet,” said Interim IWF CEO Derek Ray-Hill. “Responsible advertising practices are essential to protecting children online. This collaboration shows how technology providers can lead with integrity and make it easier for brands to be part of the solution.”
By aligning advanced AI-driven ad verification with IWF’s globally recognized safety intelligence, this partnership underscores a shared commitment to making digital advertising not only more effective but also more responsible.