Pyxl, a leading full-service digital agency with a seventeen-year history of delivering transformative marketing solutions, announced the acquisition of HOOK, a twenty-year award-winning creative agency known for producing emotionally resonant campaigns for ambitious brands. This strategic acquisition enhances Pyxl’s creative firepower and deepens its ability to serve clients across the United States and Europe.
Founded in 2005, HOOK has built an international reputation for delivering exceptional brand campaigns rooted in creativity, clarity, and emotional impact. Their work has helped organizations such as Huk, Heineken Italy, Twelve South, and The Marleys stand out and connect with audiences in meaningful ways across industries, including apparel, machinery, hospitality, technology, and consumer goods.
“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities,” said Bonnie Winter, President of Pyxl. “Their team has a proven ability to craft impactful, memorable brand experiences – and we’re excited to bring that strength to our clients worldwide.”
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Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team. Clients will benefit from seamless service continuity while gaining access to Pyxl’s end-to-end digital transformation services—spanning market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering.
“This partnership supercharges our ability to grab customers by the heart,” said Brady Waggoner, Co-Founder of HOOK. “Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”
SOURCE: Businesswire