Quad/Graphics, a leading marketing experience company known for solving complex marketing challenges, has announced a strategic partnership with Vistar Media, the global leader in out-of-home (OOH) advertising technology. This collaboration significantly strengthens Quad’s In-Store Connect retail media network by integrating Vistar’s advanced ad server and programmatic supply-side platform, enabling brands to automate and optimize in-store advertising like never before.
With this integration, consumer packaged goods (CPG) brands gain new levels of efficiency and control in launching targeted, data-driven ad campaigns across physical retail environments. The solution simplifies the process of purchasing, placing, and optimizing in-store ads—allowing marketers to reach shoppers in real-time with tailored messaging at the point of decision.
“By integrating Vistar’s technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike,” said George Forge, Senior Vice President of Client Technology & Product Development at Quad. “We’re enabling brands to dynamically reach consumers with agile campaign management, transforming how they can show up in physical retail environments and stand out among heavy competition.”
Also Read: Comcast Technology Solutions’ VideoAI™ Now Integrated with Orange Logic Marketplace to Power AI-Driven Video Asset Management
Through Vistar’s programmatic platform, advertisers can now access real-time bidding capabilities for in-store ad inventory, allowing campaigns to be optimized on-the-fly for performance, cost-efficiency, and audience targeting. This flexibility makes it easier than ever for brands to manage in-store campaigns with the same speed and sophistication as digital media buys.
The partnership aligns with Quad’s commitment to delivering seamless consumer engagement across both physical and digital channels. In-Store Connect-Quad’s innovative in-store media solution-features digital signage and smart displays positioned in high-impact areas such as aisles, endcaps, and throughout the store. These placements help brands connect with shoppers at the most influential moments, boosting brand recall, engagement, and conversion rates.
“We’re excited to partner with Quad to simplify and enhance how brands connect with shoppers in physical retail spaces,” said Sean Cheyney, Head of Retail Media, Vistar Media. “By integrating with Vistar‘s Ad Server and SSP, Quad‘s In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide.”