RAD Intel, the leader in AI-driven influencer and content marketing, announced major enhancements to its proprietary RAD Score™, setting a new standard for content performance predictions and analytics. With significant updates to its algorithm, the RAD Score™ now provides brands and agencies with even deeper audience insights, enhanced brand safety features and unparalleled precision for every marketing campaign.
The RAD Score™ has quickly become an industry-defining tool for brands seeking to predict, optimize and measure the success of their marketing campaigns. This key metric now allows marketers to evaluate content with precision across six dimensions, including emotional impact, sentiment, virality potential, message clarity, cultural relevance, and memorability.
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The proprietary AI-driven tool evaluates and predicts influencer and content performance with unmatched precision, allowing brands to create campaigns that resonate deeply with audiences. With state-of-the-art AI advancements, the newly enhanced RAD Score™ provides:
- Advanced Predictive Analytics: Forecast campaign performance with greater accuracy, eliminating costly guesswork.
- Real-Time Optimization: Adjust content mid-campaign to ensure maximum engagement and impact.
- Enhanced Cultural Relevance: Stay aligned with evolving audience values and trends.
“Influencer marketing has evolved into a critical component of brand strategy, but it demands greater accountability and precision,” said Jeremy Barnett, co-founder and CEO of RAD Intel. “The RAD Score™ provides brands and agencies with the clarity, predictive power and confidence needed to craft campaigns that resonate – identifying where, when and how stories will achieve the greatest success.”
SOURCE: Businesswire