RainFocus™, provider of the next-generation event marketing platform, announced that it has been recognized as a Leader among event marketing and management platforms by Gartner, Inc. According to Gartner, “Leaders execute well against their current vision and are well positioned for tomorrow.”
The Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors. Gartner evaluated eight vendors available on the market today that demonstrated a proven ability to deliver event marketing and management technology functionality for attendee management, attendee experience management, agenda management, mobile experience management, reporting and analytics, admin access management, and sponsor management.
Leaders in the Quadrant “demonstrate broad support for all essential event marketing and management technology capabilities and consistently meet customer needs across the three core use cases (hosted conferences with exhibitors, hosted conferences/roadshows, and hosted field marketing events). Leaders have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their event marketing and management platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have a clearly developed understanding of current market conditions with plans to adapt to the market needs.”
Also Read: LG Ad Solutions Partners with Akkio to Unlock Real-Time Intelligence from ACR Data
RainFocus’ strongest capabilities are its martech and Salesforce automation integrations. The company’s partnership with Adobe enables the creation of segments that flow through the Source Connector to trigger campaign automations using event data, and through the Destination Connector to personalize event experiences at scale. The connection with Salesforce provides insights for field teams and allows actions to be initiated within their system of record.
“This is our second consecutive placement in the Leaders Quadrant, and we believe it reinforces our commitment to providing a trusted and best-in-class event marketing platform,” said JR Sherman, CEO of RainFocus. “Through our unmatched martech and CRM integrations, our clients are unifying the customer data from their event programs with sales and marketing activities to elevate the customer journey. We’re delivering a strong set of capabilities that place our clients’ customers at the center of their marketing campaigns, leveraging event experiences to maximize pipeline contribution and drive meaningful business impact.”
SOURCE: PRNewswire