Reddit and G2, the world’s largest software marketplace with 3M+ verified reviews reaching 100M+ buyers annually. Both platforms now consistently rank as leading data sources cited by AI search. For software companies, that means having a presence where buyers research their decisions is critical to shaping how they’re discovered.
That’s why we’re excited to announce our partnership with G2, helping software businesses extend their brand presence to Reddit’s more than 24K Software & App communities who are actively discussing their next software purchase.2 For a limited time, eligible G2 businesses can get a personalized Reddit Pro account – our toolset for organic business growth – to help them build a presence and engage on Reddit.
From brand presence to business impact
Through this partnership, eligible G2 customers can now seamlessly:
- Get a ready-to-use Reddit business profile with a bio that’s been pre-filled using data from their G2 Profile
- Track personalized keywords to find software buyers’ conversations about their business and engage directly with redditor questions
- Expand their reach in Reddit’s 24K Software & App communities with targeted Reddit ads
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Getting started just takes a couple minutes. Once G2 businesses create their Reddit username, they can review their pre-populated business profile and use their personalized keyword tracking to discover and join conversations about their business that are happening on Reddit. And when they’re ready to expand their reach, they can upload screenshots of their G2 reviews as creative assets in Reddit’s Ads Manager for their first ad campaign.
Why this matters now
AI is rapidly changing how software buyers discover and research software. In fact, G2 research shows that 70% of B2B software buyers now use AI search tools, and 1 in 4 start their search in an AI chatbot.⁴ Reddit’s Director of Global Insights, Rob Gaige, recently joined G2’s Chief Innovation Officer, Tim Sanders, to discuss what this shift means for software businesses and how can adapt in this new world, emphasizing that showing up in channels where buying discussions actually take place will be critical.
“We are entering an era where buyers don’t just research software, they converse in digital communities, looking for trust signals. As more decisions are shaped by authentic perspectives, the voices buyers trust most are those grounded in experience and verified performance. By connecting G2’s data with Reddit’s active software buying communities, we’re helping brands show up where credibility and conversation meet.” – Tim Sanders, Chief Innovation Officer, G2
SOURCE: Reddit