Salesforce announced it has signed a definitive agreement to acquire Apromore, a leading provider of process intelligence software that enables organizations to discover, simulate, and optimize business processes.
This acquisition strengthens Salesforce’s leadership in agentic process automation, combining Apromore’s advanced process intelligence and optimization capabilities directly within the Salesforce platform. The integration will give customers a unified, real-time understanding of how their operations function across the front, middle, and back office – paving the way for smarter, faster, and more automated business processes.
The addition of Apromore will deliver comprehensive process intelligence capabilities that advance Salesforce’s agentic automation vision, including:
End-to-End Process Visibility
Apromore offers a complete view of business processes across all systems and applications – including Salesforce and other enterprise platforms – to help organizations reduce operational blind spots and uncover inefficiencies.
Foundation for Agentic Automation
Apromore’s deep process insights will enhance Agentforce and Salesforce’s broader automation strategy by mapping business workflows, identifying areas for intelligent automation, and driving measurable operational improvements aligned with key performance indicators (KPIs).
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Measure and Optimize for Continuous Improvement
Apromore’s suite of capabilities – including Process and Task Mining, Digital Twins and Simulation, and Root-Cause Analysis and Intelligent Compliance Assurance — empowers organizations to analyze, model, and test processes in real time. This allows teams to predict outcomes, refine workflows, and continuously optimize performance.
“Apromore gives customers the end-to-end visibility they need to understand how their business truly operates,” said Steve Fisher, President and Chief Product Officer, Salesforce. “As our teams integrate Apromore into Salesforce, that insight will be critical to enabling our customers to unlock opportunities to measure, optimize, and automate through agentic process automation.”
“For over a decade, we have been dedicated to democratizing process intelligence through cutting-edge research,” said Marcello La Rosa, CEO and Co-Founder of Apromore. “Joining Salesforce is the ultimate acceleration of that vision. The majority of our customers already deploy our technology on Salesforce and now, we can help enterprises around the world eliminate operational blind spots and drive measurable improvements at an unprecedented scale.