Salesforce Extends Generative AI Capabilities to Channel Sales Teams

Posted by By CMOFirst Bureau 2 Min Read
Salesforce
Salesforce announced new AI, CRM, and Slack sales innovations for its Partner Relationship Management (PRM) solution.
Salesforce’s latest generative and predictive AI is now available to channel managers, third-party resellers, brokers, and all types of indirect sellers. Generative AI adds new capabilities to scale channel management and accelerate partner selling. Additionally, the AI surfaced directly in the CRM helps channel managers and their partners stay focused and in sync on the highest priority opportunities. This announcement extends Einstein for Sales directly into the workflows of channel managers and their partners. Einstein Copilot saves time and helps channel managers focus at scale by automating administrative tasks and proactively sharing insights on the most promising leads and opportunities. And, with Slack AI and PRM for Slack, internal and external partners can collaborate and share data and insights quickly.Why it matters

  • 75% of the world’s commerce comes through third-party channels or indirect sales.
  • 90% of sales professionals say intelligent insights cut closing times significantly.

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What’s new: With new AI, CRM, and Slack capabilities in PRM, channel managers can:

  • Scale communications for partners with rich CRM context and generative AI using Einstein Sales Emails in PRM.
  • Summarize accounts and partner performance with Einstein Copilot, giving channel managers complete visibility across partner deals.
  • Find and distill collective knowledge on deals quickly with Slack AI. Native generative AI in Slack provides instant conversation summaries and enhanced search capabilities that make it easier for users to stay up-to-speed on deal conversations and data coming into Slack from the PRM for Slack app.
  • Create a joint strategy for pipeline growth supported with AI insights using Pipeline Inspection in PRM. Channel managers and partners no longer have to rely on spreadsheets to track prospecting efforts and pipeline. Pipeline Inspection in PRM gives everyone a unified, real-time view of their pipeline.
  • Focus partners on the best deals with Lead and Opportunity Scoring in PRM at the individual lead and opportunity level as well as in Pipeline Inspection.

SOURCE: Salesforce  

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