- “MMHs enable marketers to engage customers through personalized interactions in common retention marketing channels. They are used to improve revenue, customer engagement, loyalty and lifetime value,” said Gartner in the report.
Innovation in action: To drive growth through lasting relationships, Salesforce Marketing Cloud can help marketers build personalized, customer-driven experiences by:
- Activating data from any source using automated segmentation and insights.
- Deploying personalized campaigns faster with AI and automation at every step of the way.
- Hyper-personalizing content and offers across marketing channels that drive conversion and customer loyalty.
- Plus, at Dreamforce, Salesforce unveiled new marketing innovations to help customers unlock data from across their business and use Agentforce to optimize campaigns with predefined campaign goals, automatically personalize touchpoints, and recommend actions across the entire customer lifecycle.
Salesforce perspective: “Today’s customer expects one-to-one personalized experiences across every channel — ads, email, mobile, web, social, in-person, speaking with a sales rep, service agent, advisor, clerical staff — you name it,” said Stephen Hammond, EVP and GM of Marketing Cloud. “We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to use data, AI, and automation to deliver more relevant and consistent personalized experiences across every channel and department.”
SOURCE: Salesforce