Vanta, the first and only AI-powered trust management platform, announced that Scott Holden has joined the company as its Chief Marketing Officer. As CMO, Holden will oversee the entire Marketing department including brand, product marketing, demand generation, growth, communications and field marketing. Holden will report to Vanta CEO Christina Cacioppo.
With 20 years of marketing leadership at high-growth SaaS companies including Brex, ThoughtSpot and Salesforce, Holden has built and scaled world-class teams and driven category creation in competitive, fast-evolving markets. As CMO, Holden will lead Vanta’s efforts to expand global awareness of its market-leading trust management platform, deepen customer engagement and drive business growth across industries and segments.
“Scott has a unique talent for transforming breakthrough products into generational category leaders,” said Cacioppo. “What’s most remarkable isn’t just what he’s built over two decades of marketing leadership, it’s how he’s done it: with a relentless focus on customers and collaboration. Scott’s blend of deep storytelling and analytical rigor will be critical for Vanta as we enter our next chapter of growth.”
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Holden most recently served as CMO at Brex, where he evolved the company’s brand into the leading AI-powered spend platform, growing Brex’s enterprise business by over 90% in the past year alone. With his expertise in product-led growth marketing, Brex’s startups business had a 70% increase in sign-ups and a 2x increase in spend efficiency last year under Holden’s leadership. In addition, Holden led a variety of Brex’s high-impact brand campaigns including the Enterprise focused “Concurghhh” and customer brand campaign featuring leading companies like DoorDash, Robinhood and the Boston Celtics.
Prior to Brex, Holden spent over eight years at ThoughtSpot, serving as CMO and Head of Go-to-Market (GTM) Operations leading a 100+ person organization encompassing marketing, sales development and GTM operations, while spearheading brand campaigns and implementing a successful account-based marketing strategy targeting Global 2000 enterprises. Earlier in his career, Holden spent seven years at Salesforce, where he held multiple marketing leadership roles, including Vice President of Marketing for the Salesforce Platform, Sales Cloud, and Chatter, and oversaw teams across customer marketing, industry marketing and community.
“I first discovered Vanta after experiencing just how painful and complex the SOC 2 process can be at a previous company,” said Holden. “What stood out immediately—beyond the clear product-market fit—was the truly special way Vanta is reimagining critical, complicated security work as approachable and scalable, especially in the age of AI. Whether serving fast-growing startups or Fortune 50 leaders, Vanta’s vision for AI-powered trust has never been more relevant—or essential—than it is today.”
SOURCE: Businesswire