Searchspring, the global leader in ecommerce site search, product merchandising, and ecommerce personalization, is excited to announce a new integration with Dotdigital, an all-in-one customer experience and data platform, to enhance email campaigns by suggesting products tailored to the recipient’s interactions with the brand. For the first time, ecommerce brands and retailers can harness the power of both solutions to deliver highly personalized product recommendations within their marketing touchpoints.
Today’s consumers expect individualized experiences both before and after they make a purchase. For merchants, that means personalizing the entire customer lifecycle–from their online store to their shoppers’ inboxes. From the moment a shopper visits an online store, to engaging with a brand’s email campaign, this integration enables merchants to deliver a truly unique and tailored customer journey that is based on past shopping behaviors.
“This integration will undoubtedly enhance the effectiveness of marketing efforts by leveraging Searchspring’s personalized product recommendations within Dotdigital’s campaigns,” said Jen Kalant, Senior Director of Strategic Partnerships at Searchspring. “By combining these two powerful tools, ecommerce retailers can expect to deliver more targeted and relevant content to their audience, ultimately driving higher engagement and conversion rates. We’re excited about the opportunities this collaboration will unlock for our customers.”
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After shoppers visit a merchant’s site to browse pages and products, Searchspring’s personalization algorithm makes tailored recommendations based on shopper intent. Merchants can seamlessly sync product catalogs, customer data, purchase history, and search queries to Dotdigital through their EasyEditor tool, allowing brands to display personalized product recommendations in the shopper’s email.
“Searchspring’s site search and merchandising in combination with Dotdigital’s data profiling and customer experience capabilities will allow brands to drive even more value from their campaign,” said Patrick Schaeffler, Head of Technology Partnerships at Dotdigital. “The integration makes excellent use of our App blocks, giving our joint customers easy usability and access to data from both platforms. I’m super excited we are launching this new integration with our latest product release.”
SOURCE: EINPresswire