LT Partners, a Seattle-based affiliate marketing agency, and New Engen company, announced that SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, has chosen the agency as its strategic partner to drive new growth via partner marketing at scale.
LT Partners now partners with SeatGeek to drive incremental value through an entirely new platform, as they transform the program and migrate SeatGeek to Impact. Going forward, the strategic partners will implement full-funnel attribution insights through LT Partners’ proprietary platform LIFT. Notably, modernized compensation models aligned with incrementality insights are a key part of this migration.
“We are incredibly excited to work with SeatGeek to innovate their partnerships program and team with them on the next stage of their growth journey,” said LT Partners Founder and CEO Lacie Thompson. “Our work together is notable because it proves the true value of each SeatGeek partner and allows us to help them incentivize those that are driving the greatest value for SeatGeek. We now will be able to implement a strategic compensation structure via Impact that moves away from the traditional last-click model.”
“From our perspective, this move is incredibly important, as it’s always wise to have an agency run an audit on a partner marketing program,” said Chris Leyden, Director, Growth Marketing at SeatGeek. “The discovery period that preceded our launching this partnership has already proven invaluable to us and to our partners. So, the promise going forward is even greater. A lot of this has to do with the fact that we will be working via Impact and can serve the modern marketing mix more accurately than ever before with truly progressive compensation models, among other things.”
SOURCE: GlobeNewswire