Seedtag, a global leader in neuro-contextual advertising, announced the adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, across its U.S. operations. This strategic integration reinforces Seedtag’s commitment to building a transparent and privacy-first digital advertising ecosystem.
By partnering with SafeGuard Privacy, Seedtag now offers clients a seamless and verifiable way to evaluate its compliance with evolving privacy regulations and industry best practices. Utilizing the IAB Diligence Platform, Seedtag highlights how its proprietary AI technology, Liz, is designed with a privacy-by-design approach, in full alignment with IAB standards-giving clients greater assurance in how user data is handled and protected.
“Privacy has always been at the core of Seedtag and is embedded in every layer of our offering,” said Brian Danzis, Chief Revenue Officer at Seedtag. “This partnership streamlines the compliance process for onboarding and enables faster turnaround times. By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence.”
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The IAB Diligence Platform is the industry’s gold standard for simplifying and standardizing privacy compliance across digital advertising ecosystems. It offers organizations a scalable framework for assessing data protection practices, managing third-party partners, and aligning with complex state privacy regulations—19 of which are currently active across the U.S.
By adopting this platform, Seedtag not only ensures compliance with the latest legal mandates but also enhances transparency and builds trust among its partners, clients, and consumers.
“By adopting this solution, Seedtag reinforces its dedication to consumer privacy, regulatory compliance, and ethical data practices,” said Michael Hahn, Executive Vice President and General Counsel, IAB. “As privacy laws continue to evolve, Seedtag remains committed to staying ahead of industry standards and ensuring responsible data stewardship.”
“Privacy compliance shouldn’t be a burden-it should be a competitive advantage,” said Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy. “The IAB Diligence Platform transforms what was once a complex, fragmented process into a streamlined solution that lets privacy-forward companies like Seedtag focus on what they do best: delivering results for their clients while maintaining the highest privacy standards.”