Seedtag, the global leader in neuro-contextual advertising, announced an expanded integration with HUMAN Security, a leading cybersecurity company dedicated to safeguarding digital experiences by preventing bots, fraud and digital risk. This enhanced collaboration builds on an existing HUMAN integration through Beachfront and underscores Seedtag’s ongoing commitment to providing advertisers with authenticated, fraud-free inventory across both its premium CTV offering and the open web.
The updated integration deploys HUMAN’s advanced Ad Fraud Defense solutions, including MediaGuard, to proactively filter invalid traffic and validate supply before ads are delivered. Now fully embedded across Seedtag’s infrastructure, this collaboration further ensures clean, transparent inventory for advertisers while enabling publishers to benefit from real-time traffic validation.
“With the reliability of third-party data in decline and scrutiny on the rise, marketers are placing greater emphasis on accountable, transparent media supply that maintains quality at scale,” said Mike Villalobos, SVP of Strategy and Commercial Operations at Seedtag. “Our partnership with HUMAN reinforces our commitment to delivering fraud-free, high-attention inventory across the open web and CTV. With this integration, clients can plan and activate campaigns with confidence, knowing impressions are fraud-filtered, and every dollar is working harder.”
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Through HUMAN’s dual-layer protection-pre-bid fraud mitigation and post-bid measurement insights—Seedtag’s proprietary AI engine, Liz, gains even more precision in powering intent-driven campaigns at scale. By blocking fraud before bids are placed and analyzing impressions post-delivery, advertisers gain both stronger performance and greater transparency.
“Seedtag’s approach, rooted in delivering fraud-free and relevant inventory that drives genuine engagement, perfectly aligns with our mission to protect the integrity of the digital ecosystem,” said Rick Holtman, SVP Global Sales at HUMAN. “Strengthening our partnership with Seedtag is a natural evolution that further supports their mission to effectively deliver neuro-contextual digital experiences to their clients.”