Seedtag has introduced Liz Agent, a new agentic AI platform designed to help brands and agencies streamline media planning and accelerate campaign execution. The platform is based on Seedtag’s proprietary data set, Neuro-Contextual data, and acts as an intelligent strategic assistant to marketers to aid them in their entire media planning process, starting from the initial brief to the final activation.
The new AI platform is designed to simplify complex planning processes while providing advertisers with better insight into audience behavior, competitor landscape, and contextual targeting opportunities. The Liz Agent platform utilizes real-time intelligence and AI orchestration to enable advertisers to develop better media strategies.
Transforming Media Planning with Agentic AI
Seedtag developed Neuro-Contextual Advertising, which is a methodology that reads intent, emotion, and interest based on contextual signals in real-time on the open web. Liz Agent is an extension of this concept that offers its clients a conversational interface that links data insights with strategic execution.
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Rather than being a data retrieval system, Liz Agent is a system that analyzes various campaign factors, including targeting, strategy, and messaging, to deliver contextual insights based on marketing objectives. This approach enables clients to transition seamlessly from campaign ideation to activation across Seedtag’s global advertising inventory.
“Liz Agent represents a major step forward in how our clients can interact with Seedtag’s intelligence and use it to think through and strategize their campaigns,” said Kartal Goksel, CTO of Seedtag. “AI has always been part of our DNA. By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution. The Liz agent ensures that every strategic recommendation we make is backed by the most relevant Neuro-Contextual data available.”
Multi-Agent Architecture for Advanced Strategic Insights
The Liz Agent platform utilizes a powerful multi-agent orchestration engine that combines cutting-edge LLMs with Seedtag’s proprietary data sets, analytics capabilities, and advertising expertise. This creates a powerful platform that is capable of being used for a number of different tasks by being a type of AI-powered strategic partner.
The system is built around four core capabilities designed to enhance the advertising planning workflow:
- Direct Integration with Proprietary Data: All recommendations are powered by Seedtag’s exclusive Neuro-Contextual intelligence rather than generic AI datasets, ensuring insights are based on verified contextual signals.
- Proactive Intelligence: Liz Agent continuously analyzes signals from the open web and Seedtag’s internal knowledge base to surface emerging trends, cultural moments, and competitive insights.
- Conversational Interface: Brands and agencies can interact with the platform through natural conversations, making campaign planning more intuitive and efficient.
- From Insight to Activation: Strategies developed within the platform can be immediately activated across Seedtag’s global inventory, enabling faster campaign deployment.
Bridging Strategy and Execution
Through this integration of data intelligence and execution workflow, Liz Agent seeks to minimize the delays that are common between planning and execution. Marketing teams can use the platform to explore new audience segments and messaging strategies in a quick and efficient manner by utilizing contextual insights that are created in real-time.
The use of agentic interfaces is part of a larger trend in marketing technology in which AI plays a more collaborative role in decision-making.
“We are entering a new era where agents are the primary interface to intelligence,” Brian Gleason, CEO of Seedtag said. “Liz Agent is how we put Seedtag’s AI directly into the hands of our clients, enabling them to interact with Liz through a natural conversation. It’s a major step forward in our mission to bring Liz to the world, empowering brands and agencies to build advertising rooted in human understanding, not surveillance.”
With the release of Liz Agent, Seedtag seeks to reinvent the way advertisers engage with media intelligence by combining contextual data, AI-driven intelligence, and activation to enable brands to create a smarter approach to digital advertising strategies.