The landscape of AI-driven search is evolving at an unprecedented pace, reshaping how brands are discovered online. Companies that proactively adapt will lead this transformation, while those that hesitate risk falling behind. Semrush Holdings, a leading online visibility management SaaS platform, announces AI Optimization (AIO), the first enterprise solution designed to help businesses track, control, and enhance their brand presence across AI-powered search engines.
Now in closed beta, AIO equips businesses with the tools to monitor, analyze, and strategically influence how they appear in AI-driven search results—gaining a competitive edge before others catch up.
With AI search platforms like ChatGPT and Perplexity redefining consumer discovery, 58% of users now rely on AI for recommendations. As the global AI market continues to expand at an annual growth rate of 37%, businesses that harness AI-driven search can influence buying decisions and strengthen their market position. AIO is the first solution that offers marketers unparalleled control over their brand’s AI search presence, ensuring they not only appear in AI search results but stand out.
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Key Benefits of Semrush AI Optimization (AIO):
- Maximize AI Visibility at Scale: Businesses can track, analyze, and benchmark brand mentions across major AI search engines and foundation models, including ChatGPT, Perplexity, Claude, Gemini, and DeepSeek. Real-time insights help brands understand how they are represented in AI-generated search results.
- Maintain Strategic Brand Control: AIO enables businesses to monitor AI-driven content for inaccuracies, align messaging across multiple AI platforms, review source materials influencing AI perceptions, and take proactive measures to shape brand perception.
- Turn AI Insights into Growth Opportunities: With deep AI-powered analytics, businesses can optimize digital strategies, identify competitive advantages, and refine content to strengthen their brand’s position in AI search rankings.
“AI search is already making decisions about your brand. Semrush’s AI Optimization puts marketers back in control, turning AI search from an unpredictable risk into a strategic asset,” said Marcus Tober, SVP of Enterprise Solutions at Semrush. “By enabling businesses to precisely monitor and influence their AI-driven brand representation, AIO sets the new standard for enterprises aiming to lead in an AI-first world.”
AIO further cements Semrush’s leadership in SEO, online visibility, and competitive intelligence. By providing real-time insights into brand discovery, sentiment, and positioning, AIO empowers businesses to proactively refine their AI search presence, optimize visibility, and uncover new growth opportunities.
“AI is revolutionizing how businesses show up online, and marketers must seize this opportunity,” said Andrew Warden, CMO of Semrush. “For the first time, businesses can directly track how AI search engines and LLMs portray their brand, correct inaccuracies, and ensure they appear in critical AI-driven recommendations. AIO gives businesses the power to reclaim control of their AI presence, ensuring their brand isn’t misrepresented or, worse, overlooked entirely.”