Sendbird Signs SCA with AWS to Accelerate Agentic AI Adoption

Sendbird Signs SCA with AWS to Accelerate Agentic AI Adoption

Sendbird, the AI communications platform trusted by the world’s largest brands, announced that it has entered into a three-year strategic collaboration agreement with Amazon Web Services (AWS). This collaboration will expand Sendbird’s AI agent capabilities, accelerate joint go-to-market efforts, and deepen technical integrations with AWS services, most notably Amazon Nova and Amazon Bedrock. As a launch partner for AWS Marketplace’s new AI Agents and Tools category, Sendbird is now offering its AI agent through the digital catalog, strengthening its position as an agentic AI leader.

By 2029, Gartner predicts that agentic AI will autonomously resolve 80% of customer service issues. As brands race to meet increasing customer expectations for instant and intelligent support, Sendbird is already delivering on that promise by powering over seven billion conversations every month. By collaborating with AWS, Sendbird is accelerating the deployment of agentic AI solutions that enable businesses to automate conversations, personalize interactions and drive faster resolutions — all without sacrificing the human feel.

Sendbird is already driving industry-first innovations for customers. In real estate, Peter Pan, South Korea’s leading peer-to-peer property hub, modernized property marketplace safety for 3 million users with AI-powered chat moderation, reducing manual reviews by 80%. In fintech, Maya, the Philippines’ largest fintech, transformed digital banking communication, achieving 94% cost savings through AI-enabled messaging. In retail, Lotte Homeshopping, a South Korean media commerce company, revolutionized e-commerce support by automating 40% of inquiries with AI, setting new standards for 24/7 customer service in Asian retail.

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“Agentic AI represents the most significant technological advancement we’ve seen in decades, fundamentally changing how our partners serve customers,” said Chris CaseyAsia Pacific & Japan Director of Partnerships at AWS. “The combination of AWS’s enterprise-grade AI services with Sendbird’s AI agent platform will help organizations around the world elevate customer experiences to the next level.”

“The future of customer experience is agentic, where AI does not just assist but proactively acts,” said John S. Kim, Co-Founder and CEO of Sendbird. “At Sendbird, we’re proud to collaborate with AWS to help businesses realize that future. By combining our trusted communications platform with generative AI, we’re enabling brands to deliver smarter, faster and more personalized customer support at scale.”

SOUCE: PRNewswire