ShopMy, the leading platform revolutionizing creator marketing into a measurable performance channel, has raised $77.5 million in Series B funding. This round was co-led by Bessemer Venture Partners and Bain Capital Ventures, with additional support from Menlo Ventures, Inspired Capital, AlleyCorp, and strategic investors including Geoff Donaker (Yelp COO), Eric Chan (Gap CBO), and notable creators such as Shea McGee and Camila Coelho.
The round features prominent investors like Jeremy Levine of Bessemer Venture Partners (Pinterest, Shopify, LinkedIn), Scott Friend of Bain Capital Ventures (Rent the Runway, Attentive, DocuSign), and Amy Wu of Menlo Ventures (Higgsfield, Mozi, Epic Games).
Pioneering a Performance-First Era in Creator Marketing
ShopMy has transformed creator marketing from a traditionally intangible channel into a precision-driven performance platform. By combining creator partnerships, paid collaborations, and affiliate marketing with cutting-edge automation, ShopMy delivers results that rival those of paid search and social advertising.
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The platform’s innovations include:
- Lookbooks: An automated gifting feature that has facilitated over 190,000 product distributions, saving time and reducing product waste.
- Opportunities: A performance-driven tool enabling brands to allocate budgets intelligently and secure creator coverage. This feature has produced over 16,000 pieces of creator-generated content in just six months, amassing more than 125 million views.
Since its inception, ShopMy has generated over $352 million in brand sales, delivering a 5x return on investment for clients. With over 100,000 creators driving commissionable revenue through the platform, ShopMy has emerged as the go-to solution for measurable creator-driven commerce.
“By combining the authenticity of creator content with the precision of performance marketing, we’re empowering brands to transform creator partnerships into a scalable performance engine,” said Harry Rein, ShopMy’s co-founder and CEO. “This funding allows us to continue helping brands unlock the full potential of creator-driven commerce.”
Scaling Influence Across Verticals
With the fresh capital, ShopMy plans to expand its team and extend its influence across new verticals, including health & wellness, food & beverage, hospitality, and kids & family. The platform will also deepen its dominance in the fashion and beauty sectors, with leading brands such as Lululemon, Nordstrom, Dior, Hill House Home, and Sakara relying on ShopMy’s technology to deliver measurable results.
Today, over 50,000 brands are commissionable on ShopMy, with more than 550 brands using the platform to transform creator partnerships into performance marketing channels.
“ShopMy has cracked the code on scaling authentic influence,” said Jeremy Levine, Partner at Bessemer Venture Partners. “By transforming trusted recommendations into measurable performance marketing, they’re pioneering an entirely new approach to commerce. Their remarkable growth and profitability demonstrate the massive potential of this market, and we’re thrilled to partner with them as they expand their vision.”