Simon Data, the AI-first composable customer data platform built for modern marketing teams, announced the launch of Composable AI Agents for marketers. Simon’s Composable AI Agents, built natively on Snowflake Cortex AI and powered by Claude from Anthropic, introduce a new operating model that provides marketers with direct, governed access to explore, identify, and activate data for personalization without requiring code or relying on data teams.
As AI reshapes marketing and customer expectations accelerate, teams face a monumental opportunity—and intense pressure. They are expected to move faster, understand more, and execute with precision at scale to drive growth. Despite significant investments in analytics resources and marketing clouds with integrated data platforms, most marketers still lack visibility into what data is missing, let alone how to act on it. They lack the insight into subtle behavioral patterns, emotional cues in support conversations, and real-world contextual triggers.
Simon’s agents solve this challenge by surfacing both the data marketers already have but can’t see, and the contextual signals they’ve never been able to reach, then activating those insights instantly across campaigns. This transforms marketing workflows, closing the gap between strategy and execution and enabling marketing that is personalized to the individual and relevant to the moment, at scale.
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“Marketers have been told for years that personalization was solved, but the reality has been static segments, brittle workflows, and missed customer moments,” said Jason Davis, CEO and co-founder of Simon Data. “Composable AI Agents shift that reality, giving marketers direct access to context, decisioning, and execution. It’s a new foundation for modern marketing that is faster, more insightful, and finally in the marketer’s control.”
What Are Composable AI Agents?
Composable AI Agents are modular, task-specific software components powered by AI. Each one performs a discrete function to automate complex marketing workflows: analyzing sentiment, identifying high-intent behaviors, modeling micro-audiences, or triggering personalized campaigns based on real-time context. They can be reused, combined, and adapted to support different goals. This creates a dynamic, AI-powered marketing system that works like a virtual, always-on data and ops team, helping marketers move from insight to execution with minimal lift.
The power of Composable AI Agents built on Cortex AI isn’t only that they execute—it’s where they execute. Simon’s agents run entirely inside the Snowflake environment. That means data, prompts, and activation all happen in place, under full enterprise governance, observability, and control. There’s no data movement, no black-box logic, and no compromise on speed or scale.
SOURCE: PRNewswire