Skydeo, a leader in predictive audience data, has announced a strategic partnership with Adstra, a premier provider of identity-based data solutions. This collaboration brings Adstra’s robust, privacy-first consumer data into Skydeo Audience Manager (SAM), enabling marketers to access enriched predictive audience segments and actionable insights for more precise and impactful campaigns. The partnership sets a new standard for audience intelligence and campaign effectiveness in today’s fast-evolving marketing landscape.
Through this integration, SAM users gain seamless access to Adstra’s comprehensive consumer insights, including identity-based data spanning demographics, purchase behaviors, and lifestyle attributes. By combining Skydeo’s advanced predictive analytics with Adstra’s privacy-first approach, marketers can optimize their multi-channel campaigns across social, mobile, CTV, and DSP programmatic platforms with unmatched precision—ensuring campaigns resonate while maintaining the highest standards of consumer trust and compliance.
“Our partnership with Adstra has expanded over the years,” said Mike Ford, CEO of Skydeo. “Integrating Adstra’s industry-leading identity-based segments into Skydeo Audience Manager brings unmatched demographic precision, enabling marketers to pinpoint their ideal customers while maintaining a steadfast commitment to privacy and transparency.”
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Lance Brothers, Chief Revenue Officer at Adstra, echoed this enthusiasm, stating, “At Adstra, we are committed to delivering actionable insights that fuel innovative marketing solutions. Our partnership with Skydeo has quickly evolved into a mutually beneficial collaboration perfectly aligned with our mission. We’re excited to help marketers achieve greater precision and performance in their campaigns, and Skydeo Audience Manager will certainly make that easier.”
The integration of Adstra’s data elevates Skydeo Audience Manager by providing access to over 30,000 enriched audience segments built from more than 1.4 trillion data points. SAM users can create high-performing marketing strategies with instant access to valuable insights, while the platform’s built-in collaboration tools and multi-channel activation capabilities streamline execution. With a focus on privacy-first marketing, SAM ensures all insights are delivered ethically and transparently.