Smart Communications, a leading technology company focused on helping highly regulated organizations engage in more meaningful conversations, announced the launch of SmartPATH™, a next-generation omnichannel orchestration and digital delivery solution. Designed for enterprises in highly regulated industries, SmartPATH connects conversations across channels with automation, AI-driven decisioning, and built-in failover – helping organizations reduce manual effort, ensure compliance, and meet rising consumer demand for seamless, digital-first experiences.
SmartPATH helps enterprises reduce friction, improve completion rates, and build customer trust by delivering timely, reliable engagement across email, SMS, RCS, print, and more. Automated workflows and AI-powered decisioning keep conversations moving forward, while intelligent failover ensures messages reach their destination without disruption.
“With the addition of SmartPATH, the Conversation Cloud™ now stands as the most complete Customer Engagement Platform purpose-built for regulated enterprises – and one that sets a new standard for the industry,” said Leigh Segall, CEO, Smart Communications. “Consumers expect insurers, healthcare providers, and financial institutions to deliver the same seamless, personalized experiences as leading consumer brands, but meeting those expectations is significantly more complex in regulated industries. SmartPATH changes that, combining AI and automation with intelligent orchestration to help organizations deliver trusted, real-time interactions that build loyalty, drive customer action, and improve business outcomes.”
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Early Adoption Underscores Market Demand
SmartPATH is already drawing interest from enterprises eager to elevate their customer experience while unlocking new levels of operational efficiency. Mountain West Farm Bureau Insurance is among the first preparing to deploy the solution.
“Our policyholders are at the heart of everything we do, and we work hard to earn their trust every day. Timely accurate communication delivered on our customers’ preferred channels is critical to maintaining that trust and delivering an elevated experience,” said Tim Hays, CIO of Mountain West Farm Bureau Insurance. “As long-time SmartCOMM™ users, we’ve already seen the value of delivering personalized, compliant communications at scale. With the addition of SmartPATH, the ability to ensure secure, reliable delivery, whether by email, SMS, print, or all three simultaneously, will help us delight our policyholders and differentiate ourselves with a best-in-class digital experience.”
SOURCE: Businesswire