Snapchat, in partnership with VaynerMedia and Realeyes, announced the release of a new brand guide outlining seven best practices for creating video content that captures attention and drives results on the Snapchat platform.
The guide, “The Modern Brand Guide: Creating Scroll-Stopping Content on Snapchat,” is a research study on 5,000 Snapchat users to identify brand creative that resonates and delivers business outcomes. The research, conducted by Realeyes, measured visual attention and emotional reactions of US Snapchatters users aged 16-49 as they viewed video ads on the platform. A post-exposure survey assessed the impact on key brand metrics.
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“Snapchat is redefining its role in the algorithm-driven video wars, and brands that don’t adapt will miss a massive opportunity. With 850 million users and dominance among Gen Z and young millennials, success will come down to understanding what content actually resonates natively on Snap. Now is the time for brands to start exploring how to show up authentically on this platform” – Peter Chun, EVP, Global head of PAC (Platforms, Algorithms, and Culture), VaynerMedia.
“Brands that weave multiple creative best practices into their Snap content drive the greatest impact toward their outcomes,” said Kara Louis, Snap Group Manager, Global Agency Research. “It is imperative for brand teams to systematically apply combinations of unique platform strengths into both creative strategy and everyday tactical execution.”
SOURCE: Prweb