Spectrum Reach, the advertising sales business of Charter Communications, announced it has completed the acquisition of ShowSeeker, the leading provider of a cloud-based order management system. The acquisition will help evolve the media buying process for advertisers and bolster Spectrum Reach’s delivery of innovative marketing solutions to its clients across the United States.
Since its founding in 2003, ShowSeeker has become known industrywide for its robust and scalable cloud-based campaign management systems, which have transformed how advertisers execute orders and campaigns. Spectrum Reach’s acquisition of ShowSeeker will enable it to offer even more comprehensive, flexible and efficient advertising solutions for its clients of all sizes, from small local businesses to national brands.
This strategic acquisition will result in a comprehensive, end-to-end media intelligence solution combining ShowSeeker’s cutting-edge planning, order and proposal tools with Spectrum Reach’s operational automation suite. It will include Spectrum Reach‘s Innovar operational automation suite to simplify media planning workflows, automate ad operations and maximize campaign value and efficiency. It also will provide a media buying workflow that includes research, proposal and campaign negotiation and approval processes, automated ad trafficking, creative rotation, media delivery and inventory optimization across all media types, including linear, streaming and other CTV inventory.
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“Bringing the ShowSeeker team’s extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients,” said Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach. “In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time.”
“We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker‘s capability to deliver innovative AdTech solutions to all of our current and future customers,” said Dave Hardy, ShowSeeker’s founder and CEO who will join Spectrum Reach as Vice President and General Manager. “Our team is dedicated to innovating and enhancing order management processes, and with Spectrum Reach, we will achieve even greater milestones in delivering value to advertisers.”
SOURCE: PRNewswire