TapClicks, a leader in smart marketing solutions, has announced a new technology and marketing collaboration with Speedeon, integrating Speedeon’s consumer intelligence platform, AudienceMaker, into TapClicks’ comprehensive marketing automation and operations platform. As part of this strategic partnership, Speedeon also joins the TapClicks Marketplace, expanding its reach and capabilities.
Speedeon’s innovative solutions enable agencies and brands to gain deeper insights into their customers, helping them identify and target similar audiences. AudienceMaker is designed to unlock the full potential of data, driving growth across key marketing areas such as customer acquisition, engagement, loyalty, and retention. Through real-time audience segmentation, predictive analytics, dynamic modeling, and life event tracking, AudienceMaker empowers businesses to make data-driven decisions.
By integrating TapClicks with AudienceMaker, clients can now access real-time audience segmentation insights and seamlessly activate cross-channel media campaigns within a unified marketing automation platform. Marketers can easily build highly-targeted audience segments using both third-party and first-party data for campaign deployment. With TapClicks powered by AudienceMaker, businesses can quickly model, test, and score campaigns, generating integrated data, actionable insights, and comprehensive reporting that drives ROI. This enhanced integration helps agencies, direct clients, and brands maximize their Return on Ad Spend (ROAS).
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“At Speedeon, we’re committed to helping brands leverage data to drive smarter marketing decisions,” said Dan McCoy, Chief Revenue Officer of Speedeon. “Partnering with TapClicks enables us to combine our audience-building expertise with their retail media platform. We align with their mission to simplify the complex world of marketing, helping businesses become smarter and more efficient.”
“Speedeon, its team, and its solutions, including AudienceMaker, are impressive,” stated Michael Jolly, Senior VP, Strategic Revenue Growth at TapClicks. “Their cutting-edge technology helps marketers easily and accurately identify and expand in verticals that deliver the greatest sales return. We are very pleased to add the power of AudienceMaker to the TapClicks Marketplace portfolio.”