Sprinklr Unveils Innovations to Enhance CX and Productivity at the Edge of AI

Sprinklr

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises begins its CXUnifiers 2024 event in New Orleans. CXUnifiers 2024 brings together Sprinklr customers, partners, and executives with industry luminaries to share perspectives on how AI can elevate CX and productivity.

In his keynote on Wednesday, May 8, Sprinklr Founder and CEO Ragy Thomas will discuss a host of innovations across the Sprinklr Unified-CXM platform that will help customers unlock the power, potential, and promise of AI for exceptional customer experiences.

These innovations, listed below, will help Sprinklr customers get to critical insights faster, help them create outstanding brand content at scale, prepare for and monitor issues and crisis to protect brand reputation, and power smarter customer engagement across every customer-facing team.

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The first innovation announced this week is the launch of Sprinklr Digital Twin. Powered by Sprinklr AI+, Sprinklr Digital Twin is designed to enable companies to build and deploy autonomous and intelligent AI technology that can mirror and enhance the capabilities of customer-facing teams. With Digital Twin, Sprinklr aspires to take every part of an organization and use Generative AI to make it radically more productive. Sprinklr Digital Twin models what humans are doing within an organization and amplifies this with intelligent automation. Sprinklr Digital Twin is designed to:  

  • Bring Generative AI across the front office to drive productivity 

  • Foster innovation within your organization and stay ahead of competition 

  • Unify the front office to supercharge customer experiences  

  • Deliver Unified-CXM across the front office and at the edge of your brand 

Sprinklr is an expert in capturing, analyzing, and unlocking insights from unstructured and unsolicited data, powered by industry-leading AI models that operate at a best-in-class accuracy threshold.

With the launch of Sprinklr Surveys, Sprinklr customers will be able to leverage Generative AI-powered surveys to gather solicited feedback as well. Unlike traditional survey-based point solutions, Sprinklr Surveys integrates feedback from all sources—solicited and unsolicited, structured and unstructured. It is designed to be a comprehensive voice of the customer (VOC) and customer feedback management (CFM) platform, unifying insights from all channels and customer touchpoints.

For years, brands and their PR teams have relied on Sprinklr to help them detect, monitor, and mitigate crises. Now, Sprinklr’s Crisis Management solution is available out-of-the-box with industry-specific AI models.  

The Crisis Management Solution App requires minimal set-up and allows brands to proactively listen across social media and the web to detect brewing issues before they become full blown crises.  

Over the next few quarters, Sprinklr will continue to develop out-of-the-box persona-specific solution apps designed to help marketing, PR, and communications teams effectively build their brand and manage their reputation. 

Since launching CCaaS, Sprinklr has made significant investments in strengthening voice infrastructure to provide exceptional voice quality and streamline the process of managing multiple contracts and vendors. Sprinklr is now introducing our own vertically integrated CPaaS solution, Sprinklr VoiceConnect.

Sprinklr VoiceConnect is a powerful contact center connectivity layer that integrates Sprinklr Service and telephony to deliver high-quality voice connections. It offers a scalable and flexible unified solution that gives CCaaS customers real-time control.

With this launch, we are enabling seamless voice connectivity for customers with carriers on the cloud and on-premises, and we are working diligently to ensure regulatory compliance for non-bring-your-own-carrier (non-BYOC) customers. As a result, our CCaaS customers can enjoy a unified cloud solution and a single contract that covers both CCaaS and voice connectivity.

The operational tasks that hold marketing initiatives together still happen across disjointed tools, emails, and spreadsheets, leading to inefficiency. To help further unify the marketing team, Sprinklr is announcing Sprinklr Project Management & Collaboration. From gathering ideas and planning campaigns to orchestrating them seamlessly across channels, marketing teams can now work with a single source of truth that enhances collaboration, coordination, and overall work experience. With Sprinklr Project Management, marketing teams can cut out the clutter of spreadsheets, confusing email threads, and multiple tools. Sprinklr Project Management is working together, made easy.

Sprinklr is the industry leader for enterprise social media management. Smaller teams and growing organizations have expressed their desire to leverage Sprinklr’s best-in-class technology but need a simpler and more affordable entry point. Sprinklr launched a self-serve version of Sprinklr Social that offers great functionality, a simpler user interface, and value for money to help meet this need.

Sprinklr continues to make enhancements to our self-serve version of Sprinklr Social, including Generative AI capabilities for content creation and engagement, enhanced social listening, deeper social platform integrations, and more. Today, Sprinklr is also announcing convenient in-app billing to enable our customers to pay for their subscription using a credit card in a self-serve manner. We believe these enhancements help smaller teams and companies access and benefit from the true power of social media across their front office teams. 

At Sprinklr, we believe our customers deserve a place where like-minded professionals from all around the globe connect in a more human, helpful way to grow, create, and innovate. At CXUnifiers, Sprinklr is launching the new Sprinklr Community where all customers, employees, prospects, and partners can network and continue their conversations online.

SOURCE: Sprinklr