Sprout Social , an industry-leading provider of cloud-based social media management software, announced the acquisition of NewsWhip, a pioneer in AI-powered, predictive media intelligence. This acquisition will expand Sprout Social’s footprint in the predictive intelligence market and create an innovative solution that empowers brands and publishers to navigate the digital media landscape with incredible foresight and agility.
Brands and publishers today can face upwards of tens of thousands of signals daily-from breaking news to emerging trends. Missing the one or two that matter most can mean lost opportunities or unforeseen crises. By integrating NewsWhip’s predictive intelligence with Sprout Social’s suite of solutions, brands and publishers will be able to get a comprehensive view of the media and social landscape, enabling them to detect critical signals and dive deeper into audience resonance so they can turn insights into confident action.
“NewsWhip’s AI-driven insights give brands a predictive edge that’s critical in today’s fast-moving digital world,” said Ryan Barretto, CEO of Sprout Social. “Their technology unlocks real-time, actionable intelligence that allows businesses to stay ahead of trends and risks. This acquisition accelerates our vision of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers.”
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NewsWhip was founded in 2011 with a focus on identifying the stories that the media and public care about most using social engagement data. Today, NewsWhip’s real-time monitoring and AI agents uncover tens of millions of stories and over half a billion engagement signals daily, empowering top brands and publishers to identify stories gaining momentum before they hit peak virality. This gives users a strategic advantage to own the narrative and stay ahead of competitors. NewsWhip has been recognized by G2 as a High Performer across four categories in the summer 2025 reports, including Enterprise Media Monitoring.
“We founded NewsWhip to harness real-time intelligence to redefine how brands and publishers anticipate and act on media trends,” said Paul Quigley, CEO of NewsWhip. “Sprout Social’s market-leading platform, proven go-to-market strategy and commitment to innovation make them the ideal partner to build on this vision. Together, we’re poised to deliver incredible value to our customers and establish a leading position in the rapidly growing predictive intelligence market.”
As part of the acquisition, the NewsWhip team will join Sprout Social, bringing their expertise and innovative spirit to enhance the two companies’ offerings. Paul Quigley, the co-founder and CEO of NewsWhip, will step into the role of General Manager for Sprout’s Listening business, overseeing both NewsWhip and Sprout’s Listening products.
SOURCE: Sprout Social