Sprout Social, a leading provider of cloud-based social media management solutions, announced a major product update and strategic partnerships aimed at helping brands thrive in the Social Intelligence era. As consumers increasingly use platforms like TikTok and Bluesky to discover products, seek recommendations, and engage in real-time conversations, the need to capture sentiment quickly and act decisively has never been greater.
The latest release introduces TikTok Listening capabilities, expanded Bluesky publishing and reporting, and innovative creator collaboration tools—all designed to transform social interactions into actionable insights, faster decision-making, and measurable business results.
Social as the New Front Door for Customer Engagement
Consumer behavior is shifting-search habits are evolving, and social platforms are now the primary destination for discovery, entertainment, and community building. It’s where people explore new brands, research products, and make purchasing decisions in real time.
For brands, this transformation presents an opportunity to turn social media into both a revenue-driving engine and a rich source of customer intelligence. Sprout’s new capabilities-spanning influencer marketing, publishing, social listening, and analytics-equip businesses to identify high-value moments, foster deeper customer relationships, and maintain a competitive edge in today’s intelligence-driven marketplace.
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“Social is no longer just where conversations happen-it’s where buying decisions are made, brand perceptions are shaped, and loyalty is earned.” said Josh Bean, Vice President of Product Marketing. “Our latest product releases don’t just keep pace with this shift; they empower brands to lead it. We’re equipping our customers with the intelligence and tools to transform social interactions into tangible business outcomes and shape the future of customer engagement.”
Customer-Driven Collaboration in Action
“At United Way Worldwide, we’re building a cohesive, social-first customer journey that starts with alignment across teams. Social is most powerful when it’s connected, when every touchpoint from awareness to action to long-term engagement works together to tell one story. We’ve built an integrated approach that creates a clear, consistent thread across everything we do,” said Megan Cottongim, Director of Social Media at United Way Worldwide. “Sprout helps us bring that strategy to life, making it easy to collaborate, stay consistent across channels, and use real-time insights to create experiences that feel seamless, intentional, and human.”