StackAdapt, a leading ad tech company, is partnering with iHeartMedia, the top audio firm in the U.S. This deal allows advertisers to access iHeartMedia’s extensive audio inventory. It includes broadcast radio, digital radio, streaming, and podcasts. You can access all of these through the StackAdapt platform.
This integration is a big step in programmatic audio advertising. It lets marketers plan, forecast, buy, measure, and report on all audio channels from one platform. Advertisers can easily connect with iHeartMedia’s vast audience. They also gain from the automation, accuracy, and clarity of digital programmatic buying.
“Audio has always been a trusted and powerful medium,” said Greg Joseph, VP of Inventory at StackAdapt. “By making broadcast radio available programmatically, we are transforming one of advertising’s most established channels for the digital era. This integration enables our clients to reach iHeartMedia’s massive listener base with the same speed, efficiency, and transparency they expect from digital.”
Transforming the Future of Audio Advertising
StackAdapt‘s partnership showcases its leadership in programmatic innovation. This comes after being named the #1 Audio Advertising Platform on G2 in 2025. This ranking shows the rising demand for unified, data-driven audio solutions. These solutions provide measurable performance and work well across channels.
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iHeartMedia’s radio stations connect with over 278 million ad-supported listeners each month. This gives brands unmatched access to a wide range of audiences in the United States. This integration lets advertisers target iHeartMedia’s broadcast inventory. They can use first-party audience segments, behavioral data, or custom targeting. They can also connect with digital channels like CTV, DOOH, and display. This creates a fully integrated, full-funnel marketing strategy.
Marketers can boost control, accuracy, and visibility by uniting planning, buying, and reporting in a single platform. This also ensures access to trusted, brand-safe broadcast environments.
Empowering Political and National Campaigns
Political advertisers will also see significant benefits from this integration. As the 2026 election cycle nears, campaigns can use iHeartMedia’s trusted platforms. This helps them reach voters effectively, both locally and nationally. Broadcast radio combines broad reach with precise targeting. This makes it a strong tool for quickly delivering political messages. It ensures accountability and can reach a large audience.
“This partnership with StackAdapt makes iHeart’s premium audio experiences more accessible to the programmatic marketplace,” said Lisa Coffey, Chief Business Officer for iHeartMedia. “We are bringing together the reach and trust of broadcast radio with the agility and precision of programmatic buying. For marketers, it is an opportunity to activate at scale in one of the most engaging and brand-safe environments.”