StackAdapt, the leading technology company in advertising and marketing, announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech-increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. StackAdapt is the first programmatic advertising platform to natively unify owned and paid media within a single platform-built from the ground up—giving marketers a powerful, privacy-first way to activate first-party data. With email marketing available in-platform, marketers can deliver consistent messaging, deepen engagement, and create more connected experiences from impression to inbox to impact.
As part of the exclusive early access release, the StackAdapt Marketing Platform enables marketers to reach customers across display, native, video, CTV, DOOH, in-game, audio, and email, activating all channels within a single workflow. By removing silos, they can orchestrate more cohesive campaigns that align programmatic advertising with owned messaging strategies like email. Powered by AI and real-time optimization, the solution helps teams maximize reach, personalize at scale, and turn insights into action. As part of early access, clients gain immediate scale to begin activating email alongside their programmatic advertising efforts, and each client account is eligible to send up to 1 million free emails.
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The new email solution is made possible by StackAdapt’s proprietary Data Hub, which enables users to upload and segment first-party data, orchestrate customer journeys, and measure outcomes across media and messaging channels. As marketers prepare for a privacy-first world, first-party data has become more essential than ever. StackAdapt’s new capabilities empower brands to act on this opportunity, activating their data and delivering coordinated, cross-channel experiences from a single platform.
Now, marketers can seamlessly connect customer behaviours across channels, triggering a CTV ad view after an email message or optimizing campaigns based on real purchase signals, all within one platform. The platform integrates with major CRM systems enabling privacy compliance while providing real-time insights into revenue, conversions, and audience behaviour.
With this launch, StackAdapt has achieved a new position as a next-generation marketing platform that helps agencies and brands seamlessly integrate paid media, email, first-party data, and AI-driven personalization to unlock more effective, connected customer journeys. The result is an end-to-end solution designed for today’s marketing reality where first-party data is central, customer journeys are nonlinear, and marketers have a more efficient way to unify brand storytelling with performance-driven execution.
“Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging,” said Vitaly Pecherskiy, Co-founder and CEO at StackAdapt. “As marketers face increasing pressure to do more with less, consolidating tools and proving performance is critical. We have always believed the future of advertising lies in agility, intelligence, and connectedness, and this evolution brings that vision to life in a powerful way.”
SOURCE: Businesswire