Stacker, the industry’s first content distribution platform designed specifically for earned reach, has announced a strategic partnership with Scrunch to bring AI search visibility and citation reporting into the Stacker platform. This will allow Stacker customers to see how their earned media placements and distributed stories are impacting AI search results, which is a blind spot that is becoming increasingly important.
As AI search adoption accelerates, most visibility tools remain focused on owned content, offering limited insight into how third-party coverage impacts brand authority in AI-generated answers. The Stacker–Scrunch partnership aims to fill this gap by combining Scrunch’s AI search analytics—covering prompt responses, brand mentions, and citations—with Stacker’s earned media distribution and third-party placement tracking. By embedding Scrunch’s reporting within Stacker, customers will be able to measure and act on AI visibility well beyond their owned channels.
“AI search rewards credibility, and credibility is increasingly built outside your owned channels,” said Noah Greenberg, CEO of Stacker. “We’ve seen anecdotally how distributing owned content across third party publications can directly impact AI Search visibility, but nothing provided a comprehensive reporting solution for isolating the impact of earned media. By integrating Scrunch into Stacker, we are making offsite URL tracking and AI visibility insights real, usable, and scalable for customers.”
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The integration enables brands and communications teams to better understand how earned media contributes to authority signals in AI search engines. By linking distribution performance with AI citation data, organizations can identify which placements and narratives are driving visibility, credibility, and influence in AI-generated responses.
“Brands are realizing something important,” said Chris Andrew, CEO of Scrunch. “If you are not showing up in AI search, it’s because there’s a gap between knowing which sources impact visibility and the ability to grow your brand presence in said sources at scale. Together, Scrunch and Stacker close that loop by connecting AI search performance to earned brand presence, so teams can see what is driving authority and take action.”
A First-of-Its-Kind AI Search Insights Solution for Earned Media
By uniting earned media distribution with AI search monitoring and reporting, the Stacker and Scrunch partnership introduces a first-of-its-kind solution focused specifically on earned media presence. The integrated approach allows teams to track how offsite content influences AI search outcomes, helping them refine distribution strategies and strengthen brand authority in emerging AI ecosystems.