McAfee Corp, a global leader in online protection, announced the appointment of Stephanie Fried as Executive Vice President and Chief Marketing Officer.
Fried joins McAfee from Fandom, where she served as Chief Marketing Officer, leading all marketing efforts across a portfolio of brands, including TV Guide, Metacritic, and GameSpot. Under her leadership, Fandom accelerated audience growth to over 350 million monthly visitors, strengthening engagement through audience development, consumer insights, and strategic brand initiatives.
As Chief Marketing Officer at McAfee, Fried will lead global marketing and communication efforts for the direct-to-consumer brand. With her expertise in cultivating authentic connections with brands, Fried will focus on delivering enhanced value and engagement for existing McAfee customers while introducing the 37-year-old iconic online safety brand to a new set of audiences globally. Fried joins at a pivotal time as McAfee works to deepen awareness of its sole focus on consumer protection, expanding beyond traditional antivirus software to offer a range of privacy, identity, and security solutions that fit seamlessly into consumers’ everyday digital lives. Stephanie will report to Craig Boundy, President and Chief Executive Officer of McAfee.
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“Stephanie is a dynamic leader with a sharp instinct for what drives brand engagement and business growth,” said Craig Boundy, McAfee CEO. “Her expertise in data-driven marketing, consumer insights, and digital transformation will be critical as we sharpen our focus on delivering the best possible experience for our customers. Her leadership will be instrumental in driving consumer trust, accelerating growth, and making online protection accessible and engaging for everyone. I’m excited to welcome her to the team and confident she will play a key role in shaping the future of McAfee.”
SOURCE: Businesswire