Strategus, a pioneer in data-driven Connected TV (CTV) advertising, announced the launch of its innovative Social Signal CTV Targeting solution, powered by GenAI, in partnership with consumr.ai. The first-of-its-kind offering delivers enhanced precision for CTV targeting, transforming real-time social signals from platforms including Meta, Snap, Reddit, TikTok, and X (formerly Twitter) into actionable insights for CTV campaign planning and activation.
The exclusive partnership with consumr.ai allows marketers working with Strategus to tap into the power of dynamic social conversations, influencers, and trending content to identify prospective customers on social platforms–without the typical constraints of a walled garden. Using these insights, marketers can create highly customized audience segments, allowing them to connect with prospects and customers based on the content, influencers, profiles, and trending topics that resonate with them.
The partnership underscores both companies’ commitment to advancing precision targeting in CTV advertising, offering brands an unparalleled opportunity to engage with their ideal audiences through data-driven strategies.
Also Read: Deep Sync Builds Powerful End-to-End First-Party Data Solutions for Marketers
“Strategus has always led the way in CTV innovation,” said Joel Cox, Co-Founder of Strategus. “With consumr.ai’s powerful GenAI capabilities, we’re connecting social signal intelligence to premium CTV delivery for the first time. Brands can now engage audiences on the biggest screen in the home based on what truly resonates with them across the digital landscape.”
“This partnership is a major step forward for how social data can inform CTV advertising,” said Aman Khanna, Co-Founder of ProfitWheel (parent company of consumr.ai). “Our GenAI capabilities surface previously untapped signals to enhance campaign planning and performance. Pairing that with Strategus’ proven CTV offerings delivers breakthrough value for advertisers.”
SOURCE: GlobeNewswire