SugarCRM, provider of the award-winning AI-driven sales automation platform, announced a new technology partnership with Mediafly, a leader in sales enablement and content management.
Mediafly for Sugar equips customer-facing teams with the content and analytics needed to provide engaging, personalized, and interactive buying experiences leading to greater sales success.
In the world of today’s business-to-business sales engagement, the average customer spends less time interacting with salespeople than ever before. Therefore, sellers must make the most of the time they have when in front of buyers and provide relevant content to guide customers to a decision. In addition, sellers need to ensure they are providing the right content throughout the entire sales lifecycle, even when they aren’t engaging directly with the buyer. This includes pre-meeting materials, guided follow-up, and ongoing check-in materials – a value proposition the combined Sugar and Mediafly offering delivers.
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Mediafly for Sugar provides sales reps with the tools to prepare and discover content, share it with customers, and better understand how customers engage with the information. The solution leverages advanced AI, including machine learning, to optimize content performance, tracking customer meetings, sales content interactions, and sales performance. Customer engagement scoring evaluates the customer’s interest in the content while analytics-based insights drive next-best actions. Additionally, gaining insights such as the most used, viewed, or shared content, allows teams to map marketing assets back to pipeline results.
The solution enables organizations to manage sales content at scale – consumable through any device, via online and offline channels and supporting all content formats – and syncs content and engagement analytics directly to SugarCRM.
SOURCE: SugarCRM