Supermetrics, the leading Marketing Intelligence Platform trusted by over 200,000 businesses worldwide, announced the acquisition of Relay42, a real-time Customer Data Platform (CDP) renowned for its enterprise-grade personalization capabilities. This strategic move marks a significant industry milestone, establishing Supermetrics as the first platform to seamlessly integrate data integration, analytics, and activation into a single, marketer-friendly solution.
The combination of Supermetrics’ robust data intelligence tools with Relay42’s real-time journey orchestration capabilities creates an end-to-end marketing intelligence platform. Marketers will now have a unified view of data performance, customer behavior, and revenue outcomes—enabling them to drive intelligent, real-time customer engagement at scale.
“Supermetrics is the pioneer of the evolving Marketing Intelligence category, already empowering more than 200,000 businesses,” said Anssi Rusi, CEO of Supermetrics. “True marketing intelligence must go beyond reporting dashboards. With this acquisition, we’re delivering that, combining real-time data with AI decisioning and cross-channel optimization. We’re creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view and use it to dynamically engage customers with the right message at every touchpoint.”
Also Read: Infobip Launch RCS Messaging on All Major U.S. Telecom Carriers
Founded in 2010, Relay42 brings powerful capabilities in data unification and audience activation, allowing businesses to build dynamic, personalized experiences across a variety of channels—including web, mobile apps, email, and programmatic advertising. This makes it an ideal complement to Supermetrics’ extensive data integration ecosystem, which spans performance marketing, e-commerce, CRM systems, and more.
“Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Christiaan van der Waal, CEO of Relay42. “Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, and augment Relay42 with Supermetrics’ rich set of data integrations spanning performance marketing, e-commerce, CRM and first-party data. Together, we’ll deliver on our shared vision to enable businesses of all sizes to leverage the power of real-time journey orchestration to create smarter, more relevant customer experiences.”