Superside, the leading AI-powered creative services company, announced the launch of its Custom AI Image Models, a new offering that transforms how companies create brand-consistent visuals at scale. Built as a Figma plug-in and fine-tuned on a brand’s assets, the new solution allows teams to generate visuals instantly, accelerating the entire marketing engine and enabling a faster return on investment.
Creative teams face major hurdles including high-costs, production timelines that don’t move fast enough for today’s pace of business, and a struggle to maintain brand consistency at scale. Traditional methods are time-consuming and expensive, while generic AI tools produce off-brand visuals that require heavy editing. Superside’s Custom AI Image Model service solves these challenges by delivering assets 10x faster, cutting costs by up to 85%, and ensuring brand-aligned visuals. As a result, it frees up designers to focus on strategy and innovation instead of repetitive production tasks.
Superside’s Custom AI Models are available as part of its subscription model and can be accessed through the company’s integrated workflows or directly via a Figma plug-in. Superside trains each unique model on the company’s brand parameters and guidelines. Once the AI model is trained, users can generate high-quality photographic, illustrated, 3D, or character-based visuals quickly which can be used for a varied menu of use cases, from product marketing and brand storytelling to multi-channel marketing and advertising campaigns.
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“AI is a powerful creative partner, but creatives are overwhelmed. Today’s oversaturated market of AI tools offers infinite possibilities, yet few guardrails—making it nearly impossible to stay on brand without significant manual effort,” said Phil Maggs, Director of Generative AI Excellence at Superside. “With Custom AI Models, we enable on-demand creation of brand-consistent imagery that reflects not only visual identity but also the unique taste and eye of the designer. We’ve made this experience seamless in Figma – where designers already work – ensuring better collaboration, smoother workflows, and faster turnaround.”
“With Custom AI Image Models, we’re not just giving companies content faster—we’re giving them freedom,” said Fredrik Thomassen, Co-Founder and CEO of Superside. “We’re eliminating the headaches associated with bloated production timelines, inconsistent creative, and ever-increasing costs. Custom AI Image Models put the power of AI into the hands of marketers and creatives without sacrificing brand integrity.”
SOURCE: Businesswire