Mux, a leading video infrastructure platform, and Synthesia, the top AI video generation platform, announced a collaboration that enables Synthesia to scale globally while accelerating product development and optimizing costs.
Synthesia uses AI to transform how businesses create video content, enabling thousands of enterprise customers to use AI avatars in automated video generation for learning and development, corporate communications, and personalized customer experiences. As demand for their AI video content exploded, Synthesia needed robust video infrastructure that could scale with their rapid growth while maintaining cost efficiency.
“AI enables quality video creation at a speed and scale that wasn’t possible before. This has implications on our storage and delivery costs,” said Jake Gillespie, Engineering Manager at Synthesia. “Mux was very proactive in making sure our costs were managed through features like cold storage and quality levels that allow us to optimize spend while delivering the right experience our users need.”
Before partnering with Mux, Synthesia’s homegrown video solution quickly reached its limits as the company grew from research group to global SaaS platform. The challenges were multifaceted: AI-powered video generation creates significantly more content than traditional methods, enterprise customers expect consistent high-quality video performance globally, and high-volume content generation requires intelligent cost management without sacrificing quality. Synthesia needed to prioritize engineering resources on core AI innovation rather than video backend complexity.
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“The developer experience with any tool is critical – the time that engineers spend on learning and implementing technology is paramount for moving quickly,” said Gillespie. “With Mux, the simplicity and accessibility of the docs, and the way Mux makes the product available with very minimal barriers to entry, were really important for us getting up and running quickly. Mux fully takes care of the video workflow, allowing us to focus on everything that’s uniquely valuable to Synthesia.”
“AI video platforms like Synthesia need the best video infrastructure – high scale, global quality delivery, and intelligent cost optimization,” said Jon Dahl, CEO at Mux. “Our developer-first platform is purpose-built for the dynamic, high-scale demands of AI-generated video, letting companies focus on innovation instead of managing complex workflows.”
SOURCE: EINPesswire