TapClicks, the leader in Smart Marketing solutions, announced the launch of TapMedia, a powerful new offering designed to improve and streamline the way advertisers access and optimize premium media inventory across CTV (connected TV), mobile, linear TV and display. Built on advanced integrations with leading DSP (demand-side) and SSP (supply-side) platforms, TapMedia combines AI-driven targeting, real-time optimization, and strategic pricing advantages to deliver unmatched media performance and efficiency.
TapMedia connects brands with over 125 top-tier streaming publishers—from A&E to YouTube TV—spanning more than 40 million screens and delivering over 10 billion monthly impressions. With CPM savings upwards of 50%, advertisers can access the same premium inventory they trust today, but at significantly reduced rates—unlocking better ROI and greater transparency.
Also Read: Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting
“Our goal with TapMedia is simple: give advertisers the same premium media they’re already buying, but with richer insights, better pricing, and unmatched flexibility,” said Michael Jolly, SVP, Strategy & Partnerships at TapClicks. “This is about flipping the media-buying script to the advantage of the advertiser. With TapMedia, we’re removing the inefficiencies and putting control, and value, back in the advertiser’s hands.”
SOURCE: TapClicks