TapClicks, the leader in Smart Marketing solutions, announced a new technology and marketing partnership with the Epitaph Group, a full-service, full-funnel media agency committed to delivering customized media strategies and growth-focused solutions for clients and partners. Epitaph Group is now part of the TapClicks Marketplace, and is currently offering marketing services with up to $2,000 in media credits, exclusive to TapClicks customers. Clients are also invited to meet with Epitaph Group for a complimentary 60 minute media consultation to discuss their biggest brand challenges and discover their unique, tailored and proven media approach rooted in both strategy and data.
Epitaph Group is also leveraging the TapClicks Smart Marketing platform for internal use, as a direct client. Together, the companies have built a bespoke back-end marketing technology system for Epitaph planning, through execution, to finance, to help automate basic agency functions and increase efficiencies. This helps clients via increased agency productivity, with more focus on unique media strategies, quantitative metrics, and campaign optimization. It benefits the digital marketing arena overall by substantially increasing justifiable expectations for agency technology.
Heidi Krause, COO at the Epitaph Group, commented, “We, along with the talented TapClicks team, have leveraged the TapClicks product foundation to build a single-source technology process system, which will help increase our time spent on client business and reduce our manual administrative work at our media agency. We are very proud of this program, and value the TapClicks partnership.”
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“The team at TapClicks has made transitioning our data infrastructure seamless and pain free,” stated Mike De’Oliveira, Head of Digital Platforms and Data at Epitaph. “The partnership with TapClicks will help our agency get our end-to-end process onto a single platform, accelerating our capabilities of leveraging the data in new and interesting ways together.”
Chel Heler, Chief Growth Officer of TapClicks, commented, “We are proud to partner with Epitaph in creatively deploying the TapClicks Smart Marketing platform to meet their process needs. We believe clients in a wide range of different verticals will benefit from their digital marketing services, including agencies, brands, and franchises.”
SOURCE: Tapclicks