cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data
    Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data
    Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement
    Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement
    OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself
    OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself
    Highland Telephone
    Highland Telephone Cooperative Partners with GOCare to Modernize and Expand Digital Customer Engagement
    CMOFirst’s Weekly Roundup
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Vodafone, Salesforce, Google Cloud, Sprout Social, Kaltura, and more!
    Previous Next
  • Featured Articles
    B2B Personalization
    B2B Personalization Strategies Every Tech CMO Should Master
    Cross-Functional Marketing: Turning Internal Alignment into External Growth
    Cross-Functional Marketing: Turning Internal Alignment into External Growth
    From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
    From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
    From Siloed to Synced Solving Data Fragmentation Across Your B2B Marketing Stack-03
    From Siloed to Synced: Solving Data Fragmentation Across Your B2B Marketing Stack
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Previous Next
  • Quick Bytes
    Pega Unveils Self-Service Tools with Blueprint and Predictable AI
    Pega Unveils Self-Service Tools with Blueprint and Predictable AI
    Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
    Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
    Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
    Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
    Intuit Launches App Partner Program to Enhance Developer Growth
    Intuit Launches App Partner Program to Enhance Developer Growth
    EX.CO Launches AI Taxonomy Solution Empowers Publishers to Transform Video Archives
    EX.CO Launches AI Taxonomy Solution Empowers Publishers to Transform Video Archives
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst cmofirst
  • Home
  • News
    Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data
    Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data
    Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement
    Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement
    OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself
    OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself
    Highland Telephone
    Highland Telephone Cooperative Partners with GOCare to Modernize and Expand Digital Customer Engagement
    CMOFirst’s Weekly Roundup
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Vodafone, Salesforce, Google Cloud, Sprout Social, Kaltura, and more!
    Previous Next
  • Featured Articles
    B2B Personalization
    B2B Personalization Strategies Every Tech CMO Should Master
    Cross-Functional Marketing: Turning Internal Alignment into External Growth
    Cross-Functional Marketing: Turning Internal Alignment into External Growth
    From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
    From Gender Bias to Boardroom Presence: The Reality of Female CMOs Breaking Stereotypes
    From Siloed to Synced Solving Data Fragmentation Across Your B2B Marketing Stack-03
    From Siloed to Synced: Solving Data Fragmentation Across Your B2B Marketing Stack
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Previous Next
  • Quick Bytes
    Pega Unveils Self-Service Tools with Blueprint and Predictable AI
    Pega Unveils Self-Service Tools with Blueprint and Predictable AI
    Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
    Sovrn Launches Sovrn Platform to Help Creators Earn from Day One
    Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
    Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
    Intuit Launches App Partner Program to Enhance Developer Growth
    Intuit Launches App Partner Program to Enhance Developer Growth
    EX.CO Launches AI Taxonomy Solution Empowers Publishers to Transform Video Archives
    EX.CO Launches AI Taxonomy Solution Empowers Publishers to Transform Video Archives
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst > Blog > Marketing > TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More Effectively
MarketingNews

TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More Effectively

Posted by By CMOFirst Bureau 5 Min Read
TechTarget
Share on
READ NEXT
Pixalate and Pangle Partner to Enhance Global Ad Fraud Prevention and Brand Safety
Pixalate and Pangle Partner to Enhance Global Ad Fraud Prevention and Brand Safety

TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced the launch of Account Intent Feeds in the latest release of its leading Priority Engine purchase intent insight platform. Priority Engine’s Account Intent Feeds are powered by TechTarget’s market-leading purchase intent data, which is directly sourced from real, observed activity of known, opt-in accounts and buyers coming to TechTarget’s expansive global network for contextually relevant buy-cycle content to support active B2B technology purchases.

Now in beta with general availability beginning in May, Priority Engine Account Intent Feeds include:

  • Account intent scores that adjust every week based on relevant purchase research activity from in-market buying teams
  • Customer-specific insights into content and brand engagement across the TechTarget ecosystem
  • Notification of new triggers such as content downloads, website visits, banner engagement and Confirmed Projects
  • Weekly indicators of account interest in customer-specified topics and hand-selected keywords

B2B Tech Go-to-Market (GTM) teams will be able to leverage this new data to more easily:

  • Target high-value accounts more precisely: Identify truly interested in-market accounts faster
  • Deliver more actionable insights: Better engage active accounts based on real, observed research activity
  • Drive better sales and marketing efficiency: Eliminate false signals for more pinpoint outreach and shorter sales cycles
  • Boost revenue: Convert more accounts and close more deals

Also Read: Wasabi Technologies Introduces Wasabi AiR™, Pioneering Intelligent Media Storage for Sports, Media and Entertainment Industries

“B2B GTM teams waste so much time and resources on false, incomplete or misleading signals, leading to a significant number of missed opportunities with new and/or existing accounts,” said Michael Cotoia, Chief Executive Officer, TechTarget. “Priority Engine Account Intent Feeds provide unmatched precision to confidently identify and act on the high-value accounts most likely to buy. This will help our customers further refine their approach and more easily leverage this unique data to drive deeper engagement and generate more revenue from account-based efforts.”

Priority Engine Account Intent Feeds deliver a weekly stream of highly actionable account data directly into CRM and can fuel ABM platforms and other connected systems. This will enhance the workflows teams are already using with valuable intent data and increase effectiveness across several use cases:

  • ABM Account Refinement: Refine ABM accounts to understand which accounts to focus on and which to deprioritize
  • Account Prioritization, Greenfield Identification & Seller Insights: Prioritize in-market accounts, identify new opportunities within your target universe and equip sellers with real insights for better personalization
  • Scoring & Propensity Modeling: Inform account scoring with precise purchase intent
  • Programmatic & Social Advertising: Focus targeted advertising campaign and messaging for maximum response
  • Building Custom ABM Segments: Construct and enhance target account segments to fuel ABM platform
  • And more

TechTarget has received significant industry recognition for the strength of its intent data offerings over the last year including being named a leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, winning two 2023 CODiE Awards for Best Sales & Marketing Intelligence Solution and Best Marketing Solution and being named a leader in Quadrant Knowledge Solutions’ SPARK Matrix, Account-Based Marketing Platform, 2023.

The Company credits this continued recognition to the significant value and ROI its customers seek from and consistently achieve. Uniquely powerful both because of how they are made and how useful they are in fueling B2B tech go-to-markets, the insights available from the Priority Engine platform are only achievable because they are generated by the combination of deep original decision-support content delivered in a buying-relevant context. And TechTarget’s expansive network of 150 sites and more than 1,000 topical video channels assures the scale that more global clients have grown to depend on, all of it accessible through Priority Engine, in clients’ own systems and via TechTarget’s broad suite of marketing, sales engagement and go-to-market services.

SOURCE: BusinessWire

Tags: ABM Account Intent Feeds B2B Priority Engine sales services TechTarget
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau April 11, 2024
Previous Article Clari Clari Joins Forces with Deloitte Digital to Help B2B Companies Achieve Revenue Precision
Next Article Spryker Spryker Appoints New Global Chief Revenue Officer

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data
MarketingNews

Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data

3 Min Read
Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement
MarketingNews

Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement

2 Min Read
OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself
MarketingNews

OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself

2 Min Read
Highland Telephone
MarketingNews

Highland Telephone Cooperative Partners with GOCare to Modernize and Expand Digital Customer Engagement

3 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data

Mobiquity Technologies Launches CMOne, A Fully Agentic AI Marketing Platform for Unified Brand Engagement

OPTIZMO Introduces Deploy, The First Email Deployment Platform That Runs Itself

Highland Telephone Cooperative Partners with GOCare to Modernize and Expand Digital Customer Engagement

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice